I was contacted by the supervisor of the Ellen Fitzgerald Senior Center in Monroe, NC to help update and refresh the Union County Senior Games logo. The North Carolina Senior Games is a holistic health promotion program, for persons 50 years of age and better, in all 100 counties of our state offering both athletics and the Silver Arts.
It was felt that the current logo, that had been in use for 10 years, had become outdated and antiquated. Another concern was that the logo needed to be adaptable to a variety of print and digital media. Our goal was to build a new visual identity that incorporated both Union County and Parks & Rec. into the logo while still being specific to the Senior Games.
The designs below where pitched but in the end were unused.